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Alex Cameron and I first met at college. He was a fun and unconventional dude, with unkempt hair, a loud voice, a quick wit and
a tendency to go that one step further than everyone else. At one
memorable party, while we were busy drinking and telling Charlotte
Vaughan how nice her house was, he was busy removing all the internal
doors from the entire place and hiding them, before moving downstairs
and exploding an egg in their microwave. He was that kinda guy.
We left college, went our slightly separate ways, and I
occasionally met up and talked with him about computers and old
friends. Then, a couple of years ago, he burst onto the scene –
starting a Mayfair-based company (Digital TX) and harbouring an
incredible idea that could take on the likes of Sky and Virgin Media.
It was always going to be tricky, but if anyone could do it, Alex
could with his enthusiasm, knowledge and downright audacity. He gave
speeches, consultancy, advice, the whole works. He began to know
everybody. He, frankly, was on his way to a dang good future, and he
wasn’t shy of letting everyone notice.
And then, last week, I received an email from him titled “The Offer Of
A Lifetime”. Ominous, I thought. He was over in America, getting finance for his company, and someone had offered him a job. Not just any job, mind you – it’s an absolute
stonker. He’s been offered a multi-million pound deal as a “director… for the newly formed Digital Hollywood consortium”, as he put it. After I’d read the email, a couple of swearwords of admiration passed my lips. If anyone deserves to be obscenely rich, Alex does…
I remember saying at college that Alex, despite finding him a great guy, would end up either incredibly successful or face down in a ditch, such was the wild but brilliant antics. Thankfully, it seems the right path has prevailed! The culture shock of piles of money and success can often bring about that nasty second option – although I think Alex is level-headed enough to cope. Go get ’em, Alex!