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A journey to nowhere

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There are very few places in the UK that haven’t been touched by
technology. But at 4.30am on Monday morning, I started
travelling towards one of them.
Most parts of west Wales can best be described as remote, and the previous night I swotted up on the location – a place called Aberporth, which would be far better named as Nowhere. Here it is.
The first two hours of the trip to Nowhere were a pleasure, with barely any cars on the road – who in their right mind would be up at that time on a Monday morning, eh? – but it was when I crossed over the Severn Bridge (who, to my horror, had upped their toll charge and wiped me out of cash for my morning paper) and climbed into the Brecon Beacons that the journey slowed to a crawl. There was no doubting the picturesque landscape that I was able to fully take in as I slowly creeped up the hills and dales behind an enormous truck. It took
thirty minutes to find a suitable place to overtake, and it took all my rallying skills to achieve the move.
The company I was visiting was deep in a virtually uninhabited village. There were no signs, no road names – and after using the navigational services of two local tradesmen and a map I found the offices down a small dirt track.
And it was there that I spent two days talking about the wonders of the company I work for, how we could help them – and no doubt save the world at the same time. The exaggerated hyperbole that comes out of my mouth is really top-notch nowadays. I’m fairly sure I could sell ice to an eskimo.
In between the two days, I stayed in an enormous room at an enormous hotel in the middle – again – of nowhere. There was no mobile phone reception, and very well hidden internet access, meaning that for the first time in years I had to make my own entertainment. I went shopping in a place called Cardigan – where, according to a cheery shop assistant, the sweaters apparently don’t come from – and read half a book. It was actually surprisingly liberating to be free from technology. My friend Simon B lives in a mobile-free zone near Guildford, and purposely hasn’t installed a landline. His home time is free from interruptions. I can’t wait to try it.
Despite the no-contact revelation, however, it was good to get back into the land of the living. But to my horror, on the very day I got back to the office another company a few miles from Aberporth we looking for my services. I didn’t think it was possible to have more than one company operating out of there. Looks like my no-contact experience is about to get another showing…