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EVolvoing Marketing

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You’ve seen that Volvo documentary about all the people from the same town buying the same Volvo on the same day, yes? Here’s the link if you haven’t. Turns out, as you should have suspected, that it’s a fake ad. Even the director came out and said he was conned.
But here’s the rub: the director (and his website) are also a figment of the ad agency’s furtive mind (discussed here). What we have here is a “spoof within a spoof” – the next step in marketing confusion…