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Viral marketing – a type of marketing that is made to spread through hearsay, gossip and email – seems to have the public by the gullet at the moment. Firstly, there’s that infernally annoying Crazy Frog “best ringtone in the world” – that the keen geeks amongst you may know originated from an impersonation of Murray Walker. Then, there’s the Volkswagen suicide bomber “advert” that has been doing the rounds since last week on email and websites. When I emailed it to friends last week, I knew it would kick off – and lo and behold newspapers are up in arms and VW are looking to sue – or at least pretend they never commissioned it.
I’d go into more depth – but Tim and Bloggerheads.com has beaten me to it, thrashing through the facts more throughly than I could ever manage. So, without further ado, here is Tim’s analysis on:
– The VW Polo ‘suicide bomber’ non-ad
– The Evolution of Crazy Frog – from Deng Deng to Ringtone